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Packaging

Artisan Coffee Packaging

A range of bags and boxes telling the story of each coffee's origin.

Client
Maison Kaffa
Year
2023
Duration
5 weeks
Category
Packaging

The challenge

Standing out on the shelf against big brands, on a tight budget and in small runs.

Our answer

A system of illustrated labels per origin, digitally printed on plain kraft bags: flexible, affordable and highly recognisable.

Results

illustrated origins
6
illustrated origins
printing cost
-30%
printing cost
in-store sales
+25%
in-store sales

Gallery

In pictures

“Our bags finally stand out on the shelf. The team respected our budget without cutting corners.”
Thomas Dubois — Owner, Maison Kaffa

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