Colours, typefaces, tone, materials: how to build a consistent identity that lasts.
The logo is the visible part, but a brand is recognised by its consistency: the same colours, the same typefaces and the same tone, everywhere.
That's what brand guidelines are for. They let your whole team, and your suppliers, use your identity correctly.
Finally, think about your materials from the start: an identity has to work on a phone screen as well as on a t-shirt or a 3-metre banner.
#branding #identity #guidelines
